While mobile banking has become mainstream, the same cannot be said for banking via tablet: in fact, the amount of users that conduct their banking on a tablet is “almost nonexistent.”
This is according to the March 2018 Monkey Insights report released by Malauzai Software, which found that 1.7% of active digital users — from a percentage of 905,000 active internet and mobile banking users — are using a tablet such as an iPad.
This is not a new trend in financial services, or even when it comes to digital devices — as Malauzai noted in its report, published last week, ‘tablet’ at this point nearly exclusively means iPad—however, these users do tend to make larger transfers and money movements than mobile users, the report found.
Tablet users tend to make “money movements” that are 250% higher in value than mobile or desktop users, the report found, including activities like internal transfers, check capture, and deposits. iPad users lead mobile check deposit averages across all devices, according to Malauzai, with an average deposit of $950.
The report did not provide average deposit amounts for these devices in this report, though it noted in January 2018 that the average value for a mobile deposit was about $525.
Those members of the 1% using iPads completed the same banking tasks as mobile users, with the top use cases being checking balances, transaction histories, transferring money, and making deposits, the report found.
Tablet devices are more likely to be shared, or put another way, are less personal than mobile devices, which may explain the scarcity of banking activity on them.
Take a look at the full report here.1 - Reader Likes This Post